I have always liked Ellen Degeneres, she is totally funny and in a world of superficial celebrity, a great deal of Ellen’s appeal is that one could imagine her to be a genuine person in addition to her fame.

When the whole Iggy/adopted dog/ custody scandal went down late last year, Ellen publicly admitted that she had made an error, then used the incident to talk about the merit of animal rescue. She handled an unpleasant and out of control situation with more grace then most regular folks or celebs could muster. On Friday, it was announced that she would be partnering with Halo Purely For Pets.

This February, a repackaged Halo was released in stores with an expanded product line. Ellen DeGeneres, talk show host and comedian, has become a part owner of the brand. What does this mean for Halo?

I have written about the merit of Halo products in the past, (see The Better to Hear You With), as I credit Louis’ newly healthy ears in large part to their Natural Herbal Ear Wash.

Halo has great, holistic products that I really like. Their Chicken Liv’ A Littles treats are one hundred percent freeze dried chicken breast (pure protein and no fillers! And perfect for us BARFers) and Louis will seriously do just about anything when he sees the box. I credit a huge move forward in his house training skills to the almighty Liv A Little.

Launched in 1986, as a small company based out of Florida, Andi Brown created their most famous product, Spot’s Stew. After looking at the label of her current ‘premium’ pet food, Ms. Brown realized what many of us have come to recognize years and many food recalls later; commercially prepared pet foods are chock full of by-products, fillers, corn and chemicals. Born out of a desire to heal her suffering cat, after much research she created an alternative to the commercially prepared food she had been feeding her ill pets.

Based on a holistic, natural approach, their products have come to be a reliable source for natural grooming products, treats and food for our pets and non of their products have been involved in the recalls.

Besides celebrity endorsement, Ellen does plan on having her presence felt in the product line, down the road. (See her interview with Parade magazine.)

Ideally this partnership will continue to bring to light the importance of proper nutrition and holistic care for our four legged family members. Re-educating the pet owning consumer is the single most difficult task holistic pet care companies face as they stare down a billion dollar pet food industry that has ingrained itself into our society through misinformation and ad campaigns.

Pet owners must open their minds and their hearts to brands that genuinely do have the health of our pets at heart. Ideally, Ellen’s involvement and the expansion of Halo will result in a greater retail presence, challenging lesser brands of pet products to adhere to higher standards and ingredients.

Wishing you holistic health!

   Email This Post

Related Categories:

News Barks!

 

You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.